Guiding Principles

Dreams & Fears

What do I dream of? What am I afraid of?

• I am afraid of having to work a corporate job
• I am afraid of wasting my time on stuff that doesn’t matter or help the people I care about
• I dream of setting a good example for my future kids
• I dream of always having a reason to get up in the morning

Reality

What are fundamental ideas that grounds this value?

• The “how” matters more than the “what” — I want to walk a balanced road
• Running a business is not the same as “being a founder” and isn’t for everyone
• None is “a creative”, but everyone wants to create

Value Alignment

In order for dreams to become reality, our actions need to (slowly) pave the road. What are concrete examples of actions that tangibly move the needle?

Code Is a

What pays the bills can be different from what fulfills our ambitions, and even still distinct from the stories we craft around our professional identity.

• I work a job to pay the bills and create a financial safety net
• I let my professional story write itself
• I treat my creative pursuits as play