Guiding Principles

Dreams & Fears

What do I dream of? What am I afraid of?

  • I dream of inexplicably losing myself while making something
  • I fear money driving too many of my decisions and pursuits

Reality

What are fundamental ideas that grounds this value?

  • I make stuff that will never be for sale
  • I don’t track my progress or define success
  • I stop doing it as soon as it stops being fun

Value Alignment

In order for dreams to become reality, our actions need to (slowly) pave the road. What are concrete examples of actions that tangibly move the needle?

Unpretentious Creativity

  • Art doesn’t need to be pretentious, exclusive, or hipster
  • There is no β€œbetter” or β€œright” way, just my way

Infnite Games

  • Crafts live at the intersection of art and science β€” they are creative yet methodological, sporatic yet iterative, fun yet serious.
  • When done with balance and presence, these are my infinite games.